Ariad

"Crisis In ALK+NSCLC"

Client: Ogilvy Commonhealth
Category: Campaign image

Look closely at this startling image the agency had created to tell the story of ALK+NSCLC’s final target—the human brain. Again, using dramatic CGI, we focused on the team’s wonderful, composited image and added flames and fire to help us tell the story behind the choice of this image to illustrate the relentless progression of this rare cancer. 

 

Client campaign image

BCS case study video

 

BCS design board