GSK

"The Big Bad Cough"

Client: Ogilvy Commonhealth
Category: Integrated campaign

The team had come up with a really nice concept framing unsuspecting grandmothers as “Big Bad Wolves”. We thought a fun and compelling approach to the Case History would be to talk directly to the judges, writing and creating a video that took on the look and feel of a modern day “storybook”.

 

Client campaign

 

BCS case study video

 

BCS design board