PFIZER

"Sick Just Got Real"

Client: Ogilvy Commonhealth
Categories: Integrated campaign, images

Away with the idealized ‘50’s Mom. Todays' Moms are young and hip and playtime is not necessarily their “Happiest Hour”. In a world of “5-Second Rules” we had to show the judges that the campaign recognized that kids will be kids, germs are unavoidable and hey, sick happens.

 

Client campaign

 

BCS Case study video

 

BCS Design board